Analytics for Business Success
 A Guide to Analytics Fitness

By Hema Seshadri, Ph.D.

Analytics is transforming the business landscape. All over the world, companies are using data to plan, invent, evolve, and gain critical insight into their customers, markets, and operations. The hype around analytics is well justified. But, as many businesses soon discover, implementing an analytics initiative in practice is no easy task. Most analytics projects never make it to production. Even companies that manage to engineer a workable product prototype can stumble at the last hurdle and fail to realize the benefit of their analytics investment.

In Analytics for Business Success: A Guide to Analytics Fitness,™ analytics expert Hema Seshadri, Ph.D., diagnoses the challenges that can sabotage analytics product development and operationalization. Dr. Seshadri identifies the critical steps companies too often overlook when rushing to embrace advanced analytics and AI. Rather than a deep dive into the technical minutiae, this book offers a clear-eyed assessment of what constitutes analytics readiness. Beyond that, it lays out how companies can reach peak Analytics Fitness and harness the power of analytics to revolutionize their business.